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The Psychology of Colour – Part 2: What does your favourite colour say about you?

Water Drops


In my last blog we discussed how your favourite colour affected not only your moods and emotions, but how others reacted to you. We analysed the first of our three colours in this series, the warm spectrum of red, orange and yellow.


For this blog we are exploring the cooler spectrum, which includes green, blue and purple.



Green requires no adjustment for the eye to process and is therefore a very restful colour. In fact, this is the reason why surgeons wear green in operating theatres, as their previous white coloured scrubs proved to be too tiring on the eyes. The colour green represents harmony and balance, and is soothing and relaxing. Green is also the colour of nature, so is firmly associated with environmental causes, but a khaki green can also be aligned with a military uniform. If you wear a lot of green you are suggesting that you are a trustworthy, reliable and balanced person.

When to wear green

Apart from St Patrick’s Day, you should wear green if you have a stressful situation that needs stability and harmony. Green reduces anxiety and stress, so if you have to deal with customers or clients that are typically demanding, a green uniform can be beneficial. Green also represents dependability and shows that you are self-sufficient. It is the colour of healing, and so often seen in spas and on health goods.

When not to wear green

Politicians should not wear green as it can be perceived as predicable, stubborn or even worse, bland. There are also studies that suggest you should not wear green if you are attempting to raise money.



There is no coincidence that during the Iraqi Conflict, Tony Blair and George Bush were seen wearing navy blue suits and tie combinations. No surprise because blue represents trust, intelligence, professionalism, efficiency and dependable. Navy blue is therefore a natural and common colour for uniforms. People that wear a mid blue are usually conservative, reliable, traditional types.

When to wear blue

Wear blue if you want to convey an air of authority, or if you need to send a message that you can be trusted. Wearing blue to a job interview suggests that you are a credible candidate with an air of confidence. Light blues however give off a different message of someone who is cool, calm, quiet and faithful.

check these guys out When not to wear blue

Blue can suggest a cool and aloof nature, so if you are heading to a party, or need to show your fun side, leave your blue threads at home.



Purple is the most expensive colour to produce, and is therefore associated with royalty and people of high rank, such as leaders of the Church. Purple is also a spiritual and creative colour, and promotes innovative and original thought. People who love to wear the colour purple are usually eccentric and individualistic, with a sense of mystic and drama.

When to wear purple

Purple is a very uplifting colour, so if you are feeling a little down in the dumps, or you need a boost on a Monday morning, pop an item of purple clothing on and you’re good to go. Purple also encourages creativity, so those with a task in hand should wear purple to get their creative juices flowing.

When not to wear purple

Purple is a spiritual and enchanting colour, so in times where a serious tone is required, turn to blue or black for that sense of authority.

click to read more Remember, you may have a favourite colour, but to find out which shade of  it suits you best, book in for an ‘Avec Colours’ service. This is a service that provides you with your own personal colour palette, so that you can easily identify the shades that work in harmony with your natural characteristics.

Next time on The Psychology of Colour:

We focus on black, white and brown.